Engage Your Best Customers

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WUWM 89.7 FM – Milwaukee’s NPR is where the intellectually curious dig into ideas and inspiration for their next big thing. The region’s source for NPR® news and regionally relevant reporting gives southeastern Wisconsin’s influencers trusted macro and micro context for their decisions.

Partner with us to be a brand preferred and shared with others.


Get Results

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of listeners hold a more positive opinion of a company that supports public radio


of listeners prefer to purchase products and services from public radio sponsors


of listeners find public radio sponsors to be more credible companies


Source: NPR Sponsorship Survey, Lightspeed Research, 2017

Our 140,000+ Fans

Shape Southeastern Wisconsin

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They prioritize higher education and lifelong learning


They drive trends among corporate and social networks


With discretionary income, they have immense purchasing power


Passionate about the arts, they flock to cultural events

Community Minded

They participate in local initiatives


On-air, Online and In Person

Connect with Engaged Audiences

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radio listeners

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monthly digital touchpoints including streaming sessions and website page views

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public forums focused on issues that impact our region


Sources: Nielsen Audio, Milwaukee-Racine, July–December 2017, P6+ M-Su 6A-MID; WUWM Metrics

How Sponsorship Works

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We create engaging and unique messaging based on your needs

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Our highly engaged audience receives your messages in a clutter-free environment

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Our audiences take action to support your brand


Become a Sponsor

We want to learn about your organization and marketing goals

Name *

Gina Dragutinovich
Director, Corporate Sponsorship Sales

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